On RAJAR, I decided to look at the listening figures of BBC Radio 1 and 2 as our two shows are similar to these audiences. Our Tea and Toast to a morning show on Radio 1 and The Encore Show is similar to Elaine Page's musical show on a sunday.
As you can see Radio 1 reaches 23% of the population it broadcasts to with each listener listening for 8.2 hours. Radio 2 reaches more of it's available audience with 27%. Their listeners tune in for an average of 12 hours.
Radio 1's audience
The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. It should reflect the lives and interests of 15–29 year olds but also embrace others who share similar tastes.
It should offer a range of new music, support emerging artists – especially those from the UK – and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.
This audience is suitable for our breakfast show as we are targeting our show at 16-24 year olds.
Radio 2's audience
The remit of Radio 2 is to be a distinctive, mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35.
It should offer entertaining popular music programmes and speech-based content including news, current affairs, documentaries, religion, arts, comedy, readings and social action output.
If we were to broadcast our show on Radio 2 it would suit their target audience as ours is similarly over 35's. Also our musical show is classed as a show about the arts.
Bibliography
http://www.bbc.co.uk/aboutthebbc/services/channels_radio.shtml
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