The Encore Show Evaluation

The Encore Show Evaluation

http://www.ustream.tv/recorded/10934324

Our Encore show was a musical based afternoon show aimed at 25+. Overall I think that this show was the best one to do live on the Children In Need day as it was different to all the other shows on the day and by previous rehearsals we discovered was the most popular of our shows.

In the research for this show we analyzed Elaine Paige’s Radio 2 show. From listening to this show we were able to decide how similar or different the style of our own musical based show was going to be compared to Paige’s show.

We decided to not have soundbeds for our show as they distract the listeners from what the presenter is saying. Also as a lot of the tracks have instrumental sections that soundbeds could sound similar to and therefore cause confusion.

When deciding our playlist we looked at our research and what the most popular musicals were. From this we decided to choose tracks from these musicals, as this is what our audience is most likely going to want to hear. We also looked at Elaine Paige’s playlist and chose tracks from the same musicals, as therefore we know that the songs are covered under our PRS license.

Similarly to Elaine Paige’s Radio 2 show we told our listeners information about the musical the track was from. This gives the listeners some understanding and background information about the track and would interest them as our audience enjoys musical theatre.

Our three features in this programme were musical reviews, what is this musical and an interview with a musical theatre student. We also included Greg Clarke and James Blackburn’s feature on Hairspray The Musical as it was relevant to our show and was a good opportunity for it to be heard. Also it is appropriate for the West End industry at the moment as the musical is touring the country and therefore our audience may have been to see the musical.

I think that our musical reviews of Flashdance and Blood Brothers worked well however they are more like synopses rather than reviews although still do their purpose and tell the listeners about the musical. The soundbeds behind the voice are well suited and liven up the review.

We uploaded our What Is This Musical videos to The Encore Show Facebook page and got a few responses. On these videos we said that the answers would be revealed on Stratcast on Thursday 18^th and therefore encouraging people to listen to the show to discover the answers.

Unfortunately our first what is this musical didn’t work as the mp3 cable wasn’t plugged in properly. It would have been better if the audio was on myriad and put into our schedule. However we didn’t get round to doing this and the others worked ok off of my mac.

As Esme was getting the information about the musicals from the script it didn’t sound free flowing and you could hear that she was reading. If we were to do this again we would have to practice Esme’s presenting and reading voice so that it sounds more conversational.

To improve our show I think that it would have been better to play more music as this is what I believe our audience most enjoyed about the show. However, due to the time limit and the need for a certain number of features we were unable to do this. We received quite a few song requests and it would be have been good if we were able to play these tracks as then we would be appealing to our audience. It would have also been valuable to have a live request system where we could have asked current listeners to phone, text or visit the studio and request tracks.

We decided to produce our show in a formal style as we wanted to aim the show at older target audience, as we believed that Stratcast was mainly targeting the younger generation. However, I think our show would have also worked well if we had been able to produce the show in an informal way with Amy and Laura presenting. As they are very energetic people this would have created a lively mood to the programme more suited for a younger audience.

Unfortunately, the beginning of ‘I’ve Had The Time Of My Life’ is very quiet and therefore couldn’t be heard very well. This sounds like a few seconds of silence for the listeners and therefore should have been checked in rehearsal and altered so that the ident ran over the very beginning.

Tea and Toast Evaluation

Tea and Toast evaluation

http://www.ustream.tv/recorded/10348021

Our Tea and Toast show was an hour-long breakfast show aimed at 16-24 year olds. I think that the show came together nicely and worked well.

For this show I took the role of producer. As our group was quite large I delegated tasks to other team members so that everyone had the chance to contribute. For example, Ollie created the playlist and Amy wrote the script.

Once the playlist, script, idents and features were done I checked them over and then created the running order. I created it in a way that I felt my team would understand best. The different colours representing different content ie. tracks, idents, links. This helped the team easily identify different parts of the show.

We decided to have three presenters as this creates a relaxed and conversational mood to the show. This is similar to the popular Chris Moyles show on BBC Radio 1 and therefore is a proven effective technique for breakfast radio.

By having a ‘coming up’ menu in the first link keeps the audience interested and hopefully wanting to listen to the rest of the show. I would have liked to have done a longer show as unfortunately it took a bit of time for everyone to settle down and for the show to run smoother.

I think that our features were suitable for our audience as they involve the audience and are humorous.

Our Know Your Lyrics feature worked well with Millie presenting, as it was another voice and allowed all three presenters to participate in the game. To add comedy to this feature the contestants ‘buzzers’ were animal noises. We decided to have a quiz type feature as they work well by including the audience and allowing them to play along. During our live show we had audience participation via facebook with listeners getting involved and guessing the answers. This showed that the feature was interesting and enjoyable to listen to. If we were to do this feature again then we could improve it by having small audio clips of the songs after the contestants have guessed the correct answer (similar to Never Mind The Buzzcocks).

Something that worked well on our show was our request for people to send in photos of what they had for breakfast. As our audience are familiar with technology such as picture phones this allowed us to receive instant photographs via email. We received many photos that our presenters commented on and that went up on the visual on Ustream for all our audience to see. However, as we couldn’t control this in the radio room we didn’t know when these were going up and couldn’t really talk about them whilst they were on the screen. This feature worked well by involving the audience and adding to the cross media content for the show.

Our prank call feature was good however could have been broken up and each prank played separately throughout the show as the listeners could have become uninterested throughout the 8 minutes and this would have given the presenters a chance to talk about each prank separately. However, given the time scale of our show this might not have been possible, as it could have dominated the programme.

I think that our playlist was suitable for the audience as the songs are well known and upbeat. This is appropriate for a breakfast show as it creates an positive mood to wake up and get ready for the day in. Only 3 of our songs (Barbara Streisand- Duck Sauce, Just The Way You Are- Bruno Mars and Rollerblades- Eliza Doolittle) were current and in the charts however the other tracks we played are all popular and suitable for our audience. This is similar to the Chris Moyles show that plays Radio 1 playlist songs but also play old hits. For example on Monday 22^nd October they played Take That- Greatest Day.

Millie and Esme created an image of the logo and email address for Ustream so that our audience could easily know the name of the show and the email address when watching on Ustream. This was effective as we received a lot of emails throughout the show.

I believe that our idents suited the upbeat style of our show however didn’t need so much of the fancy sounds at the beginning of them as it was it dragged them out too long before the voice kicked in.

Something that could have been improved on our show was the transition between songs and idents. Sometimes the song had completely faded out before the ident was played. This is most likely down to too much silence end of the song that we should have edited out or the pace that James was working through the myriad schedule.

Sometimes Amy got a bit excited and the levels distorted. If we were to do this again we would have to warn her to be careful and try to predict it so Ollie could bring her microphone down.

When Sam was introducing the song over the intro the fader wasn’t brought down so his voice couldn’t be clearly heard over the track. To improve this Ollie would just have to be more aware of it and bring the track fader down.

Also I believe the soundbed wasn’t 100% suitable for the time and style of the show. If we were to do this again then I would prefer to use a more cheery soundbed with less repetitive beats.

Another thing that could have been improved is that fact that some of the time it sounded like the presenters were reading from the script. With more rehearsal time and confidence then this could be improved.

Overall I think that our show suited our audience and fulfilled the purpose of entertaining them. Our playlist, features and presenters were a success and all worked well together to engage our intended audience of 16 to 24 year olds.

The Encore Playlist- not final

Through our questionnaire research we were able to choose which musicals our audience would like to hear tracks from. Also, by rehearsing the show, we discovered which songs people around college (media tech and the zone) would like to hear.

The Encore Show running order. Without timings.

https://docs.google.com/fileview?id=0B4tzjMyBjRM5ZDFjYzc1MmUtMjRmZS00MWUyLWE4NDYtNjM5Yjc0YTY2M2Jj&hl=en

Questionnaire results for The Encore Show

Tea and Toast questionnaire results (read JPEGS from bottom)

Research into production techniques

Research into production techniques

Running Order
Running Orders are essential for a radio show as it shows the structure, content and timings of the programme. This document has cues and prompts for the presenters and production team that allows the show to run smoothly.

Playlist helps choose order of songs so two unsuitable songs aren’t played next to each other.

Script
A script is just a rough guide and safety net for radio shows. If a presenter was to stick a script then the show would sound too well rehearsed and would alienate the listeners.

Scripts have in and out lines that are given to the presenters and production team as cues so that they know when to play the next ident, soundbed, track etc.

Playlist
The playlist depends on the type of show and should reflect the audience’s music interests. Extensive playlist research is carried out to find out what music is up and coming and what a stations listeners want to listen to.

Radio 1 is very influential and is often the station that is looked to for playlist recommendation and therefore it is an important and lengthy job for the producers of the station.

Producers from different types of shows on Radio 1 are the playlist decision makers. This allows the playlist to reflect all different genres of music and brings diversity into Radio 1. At their weekly meeting the music is democratically discussed in regards to its existing popularity or relevance. Producers are able to suggest new songs that could go on the list but have to back up their opinion with research.

Record companies and promotional companies approach Radio 1 and try to get their song onto the playlist by explaining what previous promotion the song has had and why it deserves to be on the list.

The music at Radio 1 is kept up to date by carrying out research into existing playlist tracks. They ask a panel of 400 listeners between the age of 12 and 30 their opinion on 25 tracks and from this decide whether or not the track is still current or not.

After the weekly playlist is decided it is sent off to the record companies and put into the Radio 1 system. From here the tracks are put on rotation throughout the daytime programmes from 4am til 7pm.

Imaging
Imaging is idents, jingles and soundbeds for radio. Imaging livens up a stations sound and breaks up the music and chat. It also identifies a station and tells the listeners what station they are listening to.

Imaging can either be generic to a station or specific and it can also have continuity throughout a whole station or throughout an individual show. For example, on The Chris Moyles Show they have ‘Paul the voiceover guy’ voicing all their idents. The audience recognise and become familiar with his voice and therefore associate his voice with the show and know as soon as they hear his voice the ident is related to The Chris Moyles Show.

Radio 1 also has generic station imaging played throughout the day to remind the listeners what station they are listening to.

This is a vast difference to BBC Radio 4 that has very little imaging. As this station is targeting a completely different older audience, this suits them and creates formality.

Microphones
The radio room microphones are dynamic cardioid microphones so the presenter should speak into the pick up area of the microphone, which straight in front and not from the side. The radio room is fitted out with soundproof walls so absorbs the sound waves and reduces echo.


Bibliography
http://www.bbc.co.uk/radio1/accessallareas/music/research.shtml

http://www.bbc.co.uk/radio1/videos/accessallareas/video/091209_aaa_playlist

http://www.puretonic.com/radiobeds/

What is this musical? EDL and Log Sheet

Running Order for Tea and Toast

Includes script

https://docs.google.com/fileview?id=0B5xAHiyoRdfxOTQyZmJlNzYtNjkwZC00ZDY0LWExOTktZTAwYzhiYjQ3NGE1&hl=en&authkey=CIyQ5c0B

Separate Know Your Lyrics script found on Millies blog.

http://milliemusicbasedprogramming.blogspot.com/2010/11/tea-and-toast-show-know-your-lyrics.html

Elaine Paige Research

Elaine Paige Research

We decided to do a radio show based on musicals as we felt that many college students, Stratcast’s listeners, are interested and entertained by musicals as the performing arts courses at college are very popular.

Elaine Paige on a Sunday is a two-hour show that is said to ‘put the cool back into musicals’. It is broadcasted on Sunday afternoons at 1pm on BBC Radio 2. Radio 2’s audience is all age groups over 35.

Paige is a known musical theatre performer and therefore knows a lot about the shows subject and this allows the audience to gain trust in what she is saying. She presents the show informally but suitably for the age group by saying a few jokes and anecdotes. She also laughs a lot which gives the show a casual feel.

She is in close proximity to the microphone and therefore creates a direct presentation approach that could make the audience feel as if they are being talked to personally. Another way she interacts with her audience is by responding to emails and texts that she has received.

In her links she talks a bit about the musical and a little bit about the actor, what he’s been in before. There are no soundbeds for her shows as this allows the listeners to concentrate on what Elaine Paige is saying. Also a few of the tracks played on the show are instrumentals. If the programme was to have soundbeds then listeners might get confused with what was a soundbed and what was an instrumental as the soundbed would be of a musical theatre style.

Most links she gives some information about the musical and the actors in the track. This gives the audience a small understanding for the musical and the person singing it. She also gives information about current musical shows that are on in the West End. This gives listeners extra content for the show as they can go visit a musical that most likely is included in the programme.

She plays musical tracks from all different types of musicals that are aimed at a range of audiences. Also, not just songs from the stage are played but also tracks from musical films such as High School Musical. This helps the diversity of the show as it could appeal to a different maybe slightly younger audience that watches these types of movies.

In our show we decided to take some aspects of Elaine Paige on Sunday and base out show on them. One such part was the absence of soundbeds as we feel that this creates a different and more formal feel to the show compared with previous shows we’ve produced.

Also we have decided to present our links in a similar way by giving information about the musical that the tracks we are playing are from.

Show features

Tea and Toast features

Prank call
This feature involves Adele or Sam being given 5 words that they have to fit into a phone conversation. This feature will be pre-recorded so that it can be edited so that it’s shorter and all content is suitable.

This feature is suitable for our audience because this age range find prank calls funny. This is proven by Scott Mills’ show on BBC Radio 1 as they have a similar feature (see bibliography) and our show is targeting a similar audience to this show and other Radio 1 daytime shows.

Know Your Lyrics
Know Your Lyrics is when one sentence of a song is said and then the contestants have to guess the next lyric. We choose to have the competitors making an animal noise when they want to make a guess, as this will add another humorous element to the game. We decided to get Millie to present this feature as then it’s different voice for the listeners and allows all three presenters to play along and therefore create more of a competition. We chose this feature as it allows the audience to play along. This feature is going to be live, as this will create a better competitive mood.

This feature is similar to the ‘Next Line’ round on Never Mind The Buzzcocks. Never Mind The Buzzcocks is repeated on the channel, Dave. Our audience is similar to the audience for this channel and show (16-34 year olds) and therefore we believe that our audience we be entertained by this feature.


The Encore Features

Interview with musical theatre student
We decided to take advantage of our college’s popular musical theatre course by interviewing a student and finding out what interests them about musical theatre, why they chose the course and what they plan to do after college.

We thought that this would appeal to our audience as it gives them an insight into how a performer might get a career in musical theatre.

Musical Reviews
The idea behind this feature was to give people who haven’t seen the musicals an insight into what they’re like and whether they’re worth seeing. We have created 3 pre-recorded musical reviews written by members of our production team.

We think that this idea will interest our audience as the songs from musicals entertain them and therefore hearing more about the musicals and what other people think of them would appeal to them too and might influence them to see the musical.

http://audioboo.fm/boos/211716-amys-musical-review

This link is an unedited version of Amy's review. For the final clip we will be editing out the pauses and putting a soundbed underneath the voice.

What Is This Musical?

This feature involves a few members of The Encore Show acting out a short scene from a well-known musical. This will then be uploaded onto the shows Facebook and YouTube page so that our audience can guess the answers. The audio from these clips will be played out on the show and then the answers will be revealed. We think the audience will be interested in this feature as it tests their musical knowledge.

The idea behind this feature is like all guessing games, to get the audience involved. It also gives us the chance of creating some cross media content for our Facebook and Youtube pages.

See one below. Others on our facebook page.

Bibliography

http://news.bbc.co.uk/1/hi/7005061.stm

http://www.youtube.com/watch?v=rZ_imV50tSc

Rajar and Radio 1 and 2's audiences

On RAJAR, I decided to look at the listening figures of BBC Radio 1 and 2 as our two shows are similar to these audiences. Our Tea and Toast to a morning show on Radio 1 and The Encore Show is similar to Elaine Page's musical show on a sunday.

As you can see Radio 1 reaches 23% of the population it broadcasts to with each listener listening for 8.2 hours. Radio 2 reaches more of it's available audience with 27%. Their listeners tune in for an average of 12 hours.

Radio 1's audience

The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. It should reflect the lives and interests of 15–29 year olds but also embrace others who share similar tastes.

It should offer a range of new music, support emerging artists – especially those from the UK – and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

This audience is suitable for our breakfast show as we are targeting our show at 16-24 year olds.

Radio 2's audience

The remit of Radio 2 is to be a distinctive, mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35.

It should offer entertaining popular music programmes and speech-based content including news, current affairs, documentaries, religion, arts, comedy, readings and social action output.

If we were to broadcast our show on Radio 2 it would suit their target audience as ours is similarly over 35's. Also our musical show is classed as a show about the arts.

Bibliography

http://www.bbc.co.uk/aboutthebbc/services/channels_radio.shtml

Radio Analysis

The 5:19 show is a programme on the internet, TV and radio that is aimed at the younger generation of 12 to 17 year olds. The radio outlet for the show is broadcasts on Radio 1 on Sundays at 7pm and is aimed at the younger side of the stations target audience of 15-29 year olds. The content of the show is largely taken over with celebrity news, band interviews and comedy sketches and spoofs.

The style of this show is positive and fast paced. The presenter Tom Deacon speaks extremely quickly, similar to the adolescences today. He doesn’t have a particularly strong accent but does speak in a youthful way with plenty of slang. This would appeal to the listeners and enable them to relate with the presenter and engage with the show.
The soundbeds also add to the fast pace of the show. They’re pop/rock-y and as a result are suitable for the youthful style of the show.

The music played on the show is modern chart music that the programmes target audience would enjoy.

The content on this show is focused on musical artists and bands such as The Jonas Brothers that are targeting a younger audience and includes a lot of interviews. The styles of these interviews are very informal and often quite comedic.

The show also interacts with their audience through text, phone calls and online. This adds an incentive to listening to the show as the younger generation today are very media savvy and could get bored with just listening.

As the 5:19 show is also a TV programme there is a lot of cross media content available for the audience. On their website they have a section for video clips and as the show is part of BBC Switch there are links directing the audience to other content within BBC Switch such a games.


The Evening Show on Banbury Sound broadcasts from 7pm until 10pm every weekday evening. The online description of this show gives an idea of the intended audience by saying ‘…you prepare the packed lunched or ironing your shirts for the next morning.’ This implies that their audience are adults, working, middle class and probably in the E to C1 category.

As the show broadcasts to a small area the content is very local. The news focuses on the Banbury, Brackley and North Oxfordshire area and so informs their audience of what’s going on in the region.

The links on this show are infrequent and quite short with mostly the presenter back announcing and then giving a short menu of what’s coming up next and later on the show. He also promotes other shows on the station. This suggests that the style of this show is to entertain the audience by providing them with music.

As this is a commercial station there are a lot of adverts that take up the airtime. These adverts target the local audience by promoting local events and businesses. These are also promoted through the occasional link.

The station has a lot of competitions and opportunities for the listeners to interact and get something out of listening to the show. The competitions run throughout the day and are mentioned in each show to give the widest audience the chance to win. The prizes for the competitions are often things that are useful or relevant to local listeners such as restaurant vouchers for local restaurants. This gives the listeners another incentive to enter the competitions.

They play a wide range of music that would appeal to a broad audience. They play ‘safe’ music with chart songs mixed in with older ones. They music genre also is played safe.

The presenter has an undistinguished accent although local listeners could say that he has a Banbury element to his voice. However, this isn’t obvious so would appeal to anyone not from the Banbury area.


Debenhams radio broadcasts to their 153 stores across the UK and Ireland. The majority of Debenhams customers are middle to upper class people from the C1 to A categories. This information can be gained by the price of the products in the store. The majority of the products are more expensive than other high street stores so therefore attract higher earning people.



The music played in Debenhams radio is usually popular songs within the last few years. They play range of UK top 40 songs mixed in with older popular classics. All the songs are lighthearted pop music as this is the most un-intrusive type of music and won’t interfere with the listeners/customers shopping experience or concentration. The playlist is suitable for the audience as the songs are ones heard regularly on national radio.

On Debenhams radio the links are pre-recorded and all about promoting the offers and products in store. The same links are repeated throughout the day as customers are only in the store for a short while and therefore have left before the same link is repeated. Also the same links are repeated for a few weeks. For example, information about the Debenham's Iphone app.

The links are mainly presented by a male however every so often a female does voice a few. This is most likely because male voices often sound more informative than females as they are of a lower pitch. Another reason for this is that his voice could appeal to females whilst also relating to males shopping in the store. He presents in a formal but direct way, often speaking directly to the customers by saying ‘you’. The presenter doesn’t have a distinguished accent although you could say he speaks in the Queens English. Listeners can tell from the low pitch of the male’s voice that he is 25 years or above. This allows listeners to relate to him as he of a similar age to the majority of Debenhams customers.

The ‘poppy’ soundbed blends into the playlist and is unnoticeable and seems like another song until the presenter speaks. This is a good technique, as it doesn’t intrude on the customers experience too much.


These three programmes each have their differences and similarities.
Musically, Touch and Debenhams are the most similar by playing a mix of older and current music whereas the 5:19 show plays current songs with every so often the first play of a new single. They also play new music that hasn’t made it mainstream just yet.

All 3 programmes have male presenters and are presented in a direct way to the audience. The content of the links are different as the shows all have different purposes and focuses. As Debenhams is focusing on promoting the offers in their store, the links are un-conversational and to the point. The Evening Show on Touch FM concentrates on playing music and therefore the majority of the links are introducing the tracks. The 5:19 show’s links are longer than the previous two shows. This allows the presenter to entertain the audience a bit more.

Tea and Toast

Treatment for The Tea and Toast Show

Format

We are going to record this show onto Myriad and also broadcast it on Ustream so there is an online copy available.

Our prank call feature will be recorded onto a Zoom mp3 recorder and edited on Soundtrack Pro.

Duration

The duration of this show will be exactly one hour long. We will be able to do this, as we will rehearse the show before hand and time all the links. Also the scheduler on Myriad will allow us to keep track of the time.

Intended Audience

Our Tea and Toast show is targeting an audience of 16- 24 year olds. The presenting style and the features will therefore appeal to this age group. The show will be broadcasted around college and advertised on facebook and therefore will reach our target audience.

Synopsis

Our show is going to be presented by Sam, Adele and Amy. As the programme is music based the main content of the show will be the music. We have decided to play tracks that are modern and popular.

We have two features for our show. Know Your Lyrics is when one sentence of a song is said and then the contestants have to guess the next lyric. We choose to have the competitors making an animal noise when they want to make a guess, as this will add another humorous element to the game. We decided to get Millie to present this feature as then it’s different voice for the listeners and allows all three presenters to play along and therefore create more of a competition. We chose this feature as it allows the audience to play along. This feature is going to be live, as this will create a better competitive mood.

Our other feature is a prank call one. Adele or Sam are given 5 words that they have to fit into a phone conversation. This feature will be pre-recorded so that it can be edited so that it’s shorter and all content is suitable.

The content of our links will be informal and relaxed with subjects such as what listeners are having for breakfast.

Style

The style of the show will be informal and chatty. As the show has three presenters it will be very conversational with hopefully some humour.

Rationale

We decided to do a show in the style and for this audience, as we believe that, as we fit into the target audience ourselves, we can create an enjoyable show for this audience. If the presenters are enjoying themselves then the audience will realise this and hopefully enjoy the show too.

Feasibility

This show idea is possible as there is an existing audience and they are easy to reach as the show is going to be broadcasted around the college and the students fit into the age group. The show should be easy to make as we

Budget

We will not need a budget for this show, as all the equipment is available from college.

Deadline

22^nd October

Tea And Toast Playlist

No. Title Artist Duration Cart
1 Do Your Thing Basement Jaxx 04:10 4468
2 All Summer Long Kid Rock 04:55 4462
3 The Bird And The Worm Owl City 03:27 4461
4 Hey Soul Sister Train 03:38 3936
5 Sweet Escape Gwen Stafini 04:06 4469
6 Dancing With Myself Glee Soundtrack 03:10 4467
7 Just The Way You Are Bruno Mars 03:39 4459
8 Rollerblades Eliza Doolittle 03:03 4460
9 The Cave Mumford & Sons 03:37 4050
10 Barbara Streisand Duck Sauce 04:32
11 Kiss With A Fist Florence and The Machine 02:04 4472

Last Thing On My Mind Steps 03:03 4470
Doctor Jones Aqua 03:20 4471




This is the playlist for our morning show, Tea and Toast. Ollie was put in charge of the songs but then checked them with me to make sure they were suitable. We decided to choose songs that were current but not necessarily in the UK top 40.

These songs are upbeat and therefore we felt that they were appropriate for a morning show, as they would wake the audience up. We know from listening to other breakfast shows such as Chris Moyles that this is the style of music that most play at this time of the morning. It’s not specialist music but songs that the majority of listeners would like and have been in the UK top 40 within the few years.

The last two songs on the list are for our feature about nostalgic songs. These songs are included as they are ones that we remember from our childhood but aren’t played regularly anymore. Hopefully, this will trigger conversation between the presenters that will engage and interest the audience as they too remember the songs.

Audience feedback through email

Audience feedback through email

An easy way to get quantative audience feedback is by email. All radio stations have email facilities to allow their audience to contact the show and express their opinions.

On some stations such as Touch Fm and Heart FM they have embedded contact boxes called forms where you fill out the necessary boxes and then submit the message. Some of the advantages of doing it this way are that it saves time and makes it easier for the listener as they don’t have to open up their email and it looks more professional than an email hyperlink.

Another major advantage to this method is that

The main advantage for using this method is that the creators can make it so that it is compulsory to fill in the boxes and that the form can’t be submitted without them completed. This allows the creator to gain all the necessary information.

Methods of feedback differ on each of the BBC radio websites. For example on Radio 1 and Radio 1 Extra they give a hyperlinked email address as a way of contacting the specific DJ by email, along with other ways of contacting them such as text, twitter, YouTube, Facebook and Bebo. They have these different outlets as the majority of their listeners use social networking sites.

However on the Radio 2 and 4 the websites they have forms for the listeners to fill in. This is most likely because the stations have an older target audience that have different technical abilities to those of that listen to Radio 1 and it’s much easier for the listeners to simply fill a form in.

Radio 4 even has a whole show dedicated to audience response called ‘Feedback’. They say that they are interested in their audience’s knowledge, views and opinions on the station and what they think would improve it.

Stratcast already has existing contact forms on their website however our shows might be broadcast on the sister station ‘stratcastoff’ that is found on the Ustream website and that has the normal Ustream interactive features. However, as our intended audiences for our shows are familiar with the internet and emailing it would be possible to simply promote an email address on the show and receive feedback that way.

To do this we will set up two email addresses specifically for our shows and access them throughout our programmes to see a live response and after the shows have aired to help us with our evaluations.

Bibliography

http://www.heart.co.uk/oxfordshire/contact-us/

http://www.bbc.co.uk/radio1/chrismoyles/contact/

http://www.bbc.co.uk/radio2/shows/going-out-with-alan-carr/contact/

http://www.bbc.co.uk/radio4/features/round-britain-quiz/contact/

http://www.bbc.co.uk/programmes/b006slnx

http://stratcast.studio22wm.co.uk/contact.html

Platforms for broadcasting- Ustream and TV

Ustream research

Ustream is an online platform that allows anyone with a camera to stream live on the Internet to an unlimited audience. The site has interactive features such as chat, polls, star ratings and comments. The range of content on Ustream is huge and includes videos of political events, talk shows, music and sports that can reach anyone with Internet access.

The basic Ustream is free to use and can be because of advertising. However, in early 2009, the creators of Ustream decided to offer a Watershed, a pay as you go version of the site. Users of this new feature don’t have to show Ustreams advertisements and logos.

Ustream is available to its users online or on their mobiles by downloading an application for their apple, android or Nokia phone. On these devices, consumers can broadcast and interact live similar to on the website.

As Ustream is free to use and simple to use it is the most straightforward way to broadcast our radio show. Even though Ustream is primarily used for it’s video feature, we can use this to our advantage by creating multi-platform content.

Other aspects of the site like chat, polls and star rating give us the opportunity to interact with our audience and receive live feedback. The comment section will allow us to gain our audiences response and opinions after the show has aired so that we can see how to improve our show if we ever did it again. This will help in our evaluations.

We can use the colleges already existing channels, Stratcast and Stratcastoff to air our shows.

Bibliography

http://www.ustream.tv/blog/2009/02/17/today-ustream-launches-watershed/

http://www.ustream.tv/mobile

Radio on the TV research

Radio is now available on your television by the means of digital TV.

You can receive freeview with or without subscription so this means that everyone can potentially listen to radio by the use of this method and get the extra features by just a one-off payment for a set top box. By 2012 the UK will be completely digital which means that everyone can access radio via their TV’s. An extra feature of this method is that you can access additional content by pressing the red button on your remotes.

Other ways of listening to the radio via TV are by satellite and cable.

As the majority of people in the UK have digital TV nowadays it is easier to create a TV channel that reaches them. However, this is a lengthy and expensive (£500,000) process that wouldn’t be suitable for our college.

Bibliography

http://www.bbc.co.uk/radio1/listen/tv/

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Other Platforms

http://ostaffordmbp.blogspot.com/2010/10/different-ways-of-broadcasting-online.html

An advantage of internet radio is that you can listen to the majority of it wherever you are in the world even if you're the other side of where the radio station actually is. However some major radio networks limit listening access to their country due to music licensing and advertising issues.