Audience feedback through email
An easy way to get quantative audience feedback is by email. All radio stations have email facilities to allow their audience to contact the show and express their opinions.
On some stations such as Touch Fm and Heart FM they have embedded contact boxes called forms where you fill out the necessary boxes and then submit the message. Some of the advantages of doing it this way are that it saves time and makes it easier for the listener as they don’t have to open up their email and it looks more professional than an email hyperlink.
Another major advantage to this method is that
The main advantage for using this method is that the creators can make it so that it is compulsory to fill in the boxes and that the form can’t be submitted without them completed. This allows the creator to gain all the necessary information.
Methods of feedback differ on each of the BBC radio websites. For example on Radio 1 and Radio 1 Extra they give a hyperlinked email address as a way of contacting the specific DJ by email, along with other ways of contacting them such as text, twitter, YouTube, Facebook and Bebo. They have these different outlets as the majority of their listeners use social networking sites.
However on the Radio 2 and 4 the websites they have forms for the listeners to fill in. This is most likely because the stations have an older target audience that have different technical abilities to those of that listen to Radio 1 and it’s much easier for the listeners to simply fill a form in.
Radio 4 even has a whole show dedicated to audience response called ‘Feedback’. They say that they are interested in their audience’s knowledge, views and opinions on the station and what they think would improve it.
Stratcast already has existing contact forms on their website however our shows might be broadcast on the sister station ‘stratcastoff’ that is found on the Ustream website and that has the normal Ustream interactive features. However, as our intended audiences for our shows are familiar with the internet and emailing it would be possible to simply promote an email address on the show and receive feedback that way.
To do this we will set up two email addresses specifically for our shows and access them throughout our programmes to see a live response and after the shows have aired to help us with our evaluations.
http://www.heart.co.uk/oxfordshire/contact-us/
http://www.bbc.co.uk/radio1/chrismoyles/contact/
http://www.bbc.co.uk/radio2/shows/going-out-with-alan-carr/contact/
http://www.bbc.co.uk/radio4/features/round-britain-quiz/contact/
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